How do you categorize leads?

Before we go further into how to organize a list of leads, let's first understand the difference between a qualified and an unqualified lead. Classify potential customers in the most logical way for your business. Realtors can organize their leads by month or quarter, based on when the client wants to buy or sell a home, or they may want to group leads geographically, by zip code or neighborhood. Insurance vendors could organize their prospects based on the type of insurance the prospect is considering: home, auto, life, or business insurance, for example.

A rating system is another way to organize sales leads. After an initial contact, rank each prospect according to how likely it will turn into a sale; this allows you to focus your efforts where they are most fruitful. Similar to cold cables, another category of cables that is generally not recognized as much is “cold cables”. Therefore, for this to be done effectively, you may need to classify or categorize leads into different facets to ensure that time and resources are not spent irrationally.

After all, the leader has not yet confirmed the willingness to buy and has only expressed a preliminary interest in some category of products. So how can you better qualify and categorize your sales leads? By determining what your prospect's budget, authority, need, and schedule (BANT) is, you can decide which leads to prioritize. Organizing and categorizing each qualified sales lead allows you to decide who you should prioritize first. By properly qualifying and categorizing your sales leads, you can identify which ones are most likely to become customers and lead to closed deals.

Administrators need to predefine categories and tags, and then users just need to select from the right ones when managing a lead. Therefore, when creating a new lead manually, sellers will need to select at least one of the labels from those mandatory categories. Since hot and cold wires are the two extremes of this classification, all other subcategories fall between them and their characteristics are similar to the “temperature description” to which they are most related. If you want to analyze the performance between the different products you sell, just go to the Statistics section of your account and filter them by product category.

Since this category of leads seems to be the one that is not so sure about the end result of the engagement with them, you can do yourself a favor by reducing the risk you will incur to them by having low commitments and spending less time and resources on them. This type of mechanism is very useful for a category like Origin, which should always be set up for each potential customer if you want to know where your potential customers are coming from. Within these categories of potential customers, you will have as labels, the name of the products and the different cities. Leads for computer sales can be categorized by the type or size of the prospect's business.

This category of cables is slightly more valuable compared to cold or cold cables that have not shown a particular interest in a product or service. This category can be viewed in two different phases, Qualified Marketing Leads (MQL) and Qualified Sales Leads (SQL).

Vera Lepore
Vera Lepore

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