We have bad news to share - it doesn’t really work that way. This is the hard truth, and it’s better for you to know it early rather than late. If you don’t have a CRM already in place, you’ll need to implement a system that tracks your pipeline. The key to the success of these businesses’ marketing is two-fold.
Service qualified leads are contacts or customers who've indicated to your service team that they're interested in becoming a paying customer. As a result, they have timelines that can range from 6 months to 2 years, or more.
How long does it take to generate a lead?
You should be able to receive leads after the first 6 months, but wait until the 12th months to see a clear picture. Leads are potential customers who share their contact information to learn more about your products or services. Generating them allows B2B businesses to market to the right type of customers and take them closer to making a purchase.